Effectively marketing a consulting firm requires strategies that will increase your visibility as well as credibility. You can build a brand that is unique and respected with some creativity and planning.
Here are eight ways to effectively market your consulting business.
1. Create a Google My Business Account
Create a free Google My Business Account to literally put your business on the map. It helps those searching for you to find your business via Google searches and adds credibility to the company. Google My Business will display your contact details, hours of operation, descriptions of services, photos and more. Google also allows people to leave reviews about your business that will show up in searches. It’s a win for both parties.
2. Create Your Personal Brand
It’s important that you remember when you first become an independent consultant that is now your brand. You can market your business in many ways, including online, within your community, and with your colleagues. Everything you say, do or publish online will reflect on your small business. Assess how you are presenting yourself online, and make any necessary adjustments.
3. How to Write a Sales Pitch
You’re probably familiar with an elevator pitch if you’ve ever done research about starting a new business. It’s a short, concise statement that describes your business. Your elevator speech should not take more than 30 seconds to deliver. This technique is more common for traditional businesses, but it helps you highlight the most important aspects of your brand and quickly share information with others.
4. Create a Professional Web Site
A credible website forms the basis of any good brand. It’s likely that your website will be the first place clients go to when researching credentials. Make sure it is professional, well-written, and up-to date. Your website’s quality can reflect the quality of your work. Ask for honest feedback from colleagues and friends.
5. Prove That You Are A Thought Leader
One of the best marketing tools available to independent contractors is establishing yourself as a leader in thought. As a digital marketing consultant in Auckland, blogs on your website or via a channel like LinkedIn are a great way to showcase your expertise. You can also reach a wider audience than you could with traditional marketing. Another way to market your name and voice is through speaking opportunities. You can share your expertise by reaching out to local media, professional associations, and conferences.
6. Grow Your Social Network
Social Networking is a powerful marketing tool. What better way to reach out to people who share similar interests, and to leverage word-of-mouth referrals to gain new clients? Start with LinkedIn and Twitter to brand your business. Your professional profiles must contain the information that clients might need. They should also be regularly updated with new content. Don’t bombard your contacts on social networks at every chance to maintain professionalism. Find a balance in sharing both what you find interesting and what is relevant to your business.
7. Decide on Your Target Audience
The people who will most benefit from your services are the audience. Spend time defining your target audience, understanding their needs, their online habits, and the best way to reach them. This research will allow you to focus your marketing efforts towards the people most likely respond positively.
8. Take Advantage of Video
Video content can help you to show your expertise and professionalism. Create video blogs or engage with your followers on Instagram. You can build trust by sharing your personality and attract new customers to your business. Video equipment doesn’t have to be expensive. You can create videos with a smartphone of good quality. Ask a friend or comrade for assistance in lighting, editing titles and intros. Pay attention to the lighting, background noise and your surroundings.
9. Take the Time to Network
A strong network is one of the secrets to consulting success. You can network in many different ways, from attending conferences and local events, to setting up virtual meetings and connecting online with others. No matter which way you decide to network, make sure you connect with people of different interests and expertise levels. A diverse network can help spark creativity, innovation and collaboration.
